Family Business

Our Story

House of S21 was founded in 2025 by Sarah, following a pivotal moment in her life, she was made redundant after years of working in the supply chain industry. Rather than seeing it as a setback, Sarah saw it as the perfect opportunity to pursue a long-held dream: to build something of her own.

With over three years of experience as a production planner and a lifelong passion for interior design and home décor, Sarah channelled her skills, determination, and creativity into creating a business that reflects her values

Quality, Craftsmanship, and Genuine Customer Care.

“I didn’t want to just work for someone else anymore, I wanted to build something for myself and my family. Something that matters.”

From carefully sourcing products she’d be proud to have in her own home, to working closely with suppliers and building strong relationships, every part of House of S21 has been shaped with care and intention.

Sarah is passionate about creating a personal, meaningful shopping experience where customers aren’t just numbers, but part of the journey. Her goal? To make you feel luxury, joy, and excitement every time you open a package from House of S21.

Whether you're redecorating your space or gifting something special, you can trust that each item is handpicked with love and backed by a business that genuinely values you.

“My vision is simple: to build a brand people trust. One that delivers beautiful home décor with a personal touch, and treats customers the way I would want to be treated.”